23-24 Spring/Summer denim 6 major trend styles: American retro, workwear style, Cleanfit, small fragrance, Parisian style, new Chinese style

After reading POP's 24SS denim trend report, combined with my monitoring and understanding of clothing styles in the past two years,

I think the trend styles for spring and summer denim fashion in the next two years are six styles: American retro, Bella workwear style, Cleanfit, denim style, Parisian style, and denim new Chinese style.

Type 1: American retro style

To be honest, American retro is the cornerstone of the clothing industry, or in popular terms, "stock style.".

It happens every year, but these years are indeed a stage of national nostalgia, so the American retro style will be more obvious and popular.

Type 2: Bella tooling style

The Bella work style, which became popular in the second half of 2022, emphasizes the strong collision of tight tops and loose work pants, creating a sense of femininity, or in other words, "cool" in the public's mouth. The same applies to jeans.

However, I highly appreciate the pink and blue combination recommended by POP, and the store display is truly beautiful!!!

Type 3: Cleanfit

Cleanfit, It also emerged in the second half of 2022, probably from Instagram. In 2023, it can be said that it became even more popular in men's clothing.

But from a professional perspective, Cleanfit is actually a bit conceptual, which means it's not very clear what the elements of his style are

I have read a blogger before who said that Cleanfit emphasizes fit rather than size/size in its layout. That has really changed a lot from the previous high street style! I personally agree with the trend of combining styles, regardless of whether they are considered cleanfit or not.

Type 4: Cowboy Fragrance

Pop refers to "exquisite daily life", but I think it's too broad. It's better to focus on the small fragrance.

In the past three years, Xiaoxiangfeng has seen another resurgence. Although I am tired of watching as a practitioner, I cannot resist the lack of new styles in the clothing industry nowadays. Xiaoxiangfeng is just so resistant!

(Looking forward to the relaxation of the epidemic this year, which can bring in more foreign fashion trends)

Type 5: Balenciaga style

POP did not mention this style, but there is a mention of "post apocalyptic wasteland style" in the trend, so I think it's more concrete to say "Parisian style".

After all, in last year's big show, Balenciaga really pushed the dark denim to a new height, with dark gray, black, holes, and matte all rising to the top of the TB list after the Balenciaga big show.

Type 6: New Chinese style denim

How popular is the new Chinese style? I really don't need to say more. Even when we conducted research, consumers were able to blurt it out, indicating their national character.

Previously, there was "brewing tea in a furnace", but now there is "iced tea in a furnace", and there are endless scenes of Chinese culture. In addition, with the increasing national pride year by year, the popularity of the new Chinese style is far from reaching its peak!!!